Here’s a quirky chapter from my early professional life. I worked for Multidata, a small company then based in Minnesota, before, during and after medical school. Our main products and services dealt with pollen—the stuff that causes allergies. More on that perhaps in future posts.
In the early 1990s, we sought to diversify and landed on mosquito forecasts. Go ahead and chuckle, but there was actually a decent market for the product.
Our first media appearance was in The Wall Street Journal on Friday, June 30th, 1995—right before the Independence Day holiday. This led to a lot more media, both that weekend and in the years that followed.
So here’s a tribute to Dennis Gebhard, Multidata’s founder, and his business partner, Bill Erickson, for urging imaginations to run wild. Those were truly magical years! ✸